Black Friday Vietnam 2026: shop in Hai Phong or buy online?

Black Friday in Vietnam 2026: the dates to know

The large pink-purple AEON sign on Võ Nguyên Giáp Street is easy to spot when you reach Hai Phong’s Lê Chân area. It is one place to check for late-November promotions, alongside fashion stores, electronics retailers and shopping apps. Black Friday 2026 is Friday, November 27, and Cyber Monday is Monday, November 30; both dates matter in Vietnam even though neither is a Vietnamese public holiday.

The calendar is settled. The discounts are not. A retailer mentioning Black Friday in an October blog post does not mean it has already published a list of reduced products, participating stores or sale hours for November 27.

What is Black Friday? In the United States it is the Friday immediately after Thanksgiving, which falls on the fourth Thursday of November. The name became associated with crowded streets and traffic in Philadelphia in the mid-twentieth century. The familiar story about retailers moving from red ink to black ink became popular later. For shoppers today, the practical meaning is simple: many merchants use that Friday to promote their end-of-year offers.

Does Vietnam celebrate Black Friday?

Vietnam has Black Friday shopping promotions, yes. They appear alongside other major commercial dates such as 11.11 and 12.12, but they are not coordinated by one national organizer. Shopping malls, individual tenants, airlines and marketplace sellers choose their own offers and schedules.

That difference matters most to a visitor spending a few days in Hai Phong who has seen a glossy promotion on social media. An image from last November can resurface with a new caption. A global company’s Black Friday promotion might not apply at its Vietnam stores. And a shopping mall running November deals does not mean every tenant has joined a Black Friday event.

Which 2026 promotions have actually been announced?

The table below separates a published 2026 campaign from a general announcement or an existing offer unrelated to Black Friday.

A store missing from this table may still join in, since programs can be updated right up to November 27. Wait for a dated announcement before arranging a shopping trip or telling a friend that a particular flight will be discounted.

Follow the latest updates in the Promotions and Events sections of AEON MALL Hai Phong Le Chan, the Offers and news pages for Vincom Plaza Imperia, UNIQLO Vietnam’s site or app, Shopee’s in-app notices, and the Offers section of Vietnam Airlines’ site or app. CellphoneS already has its dedicated 2026 campaign page. Treat a Facebook screenshot shared by a third party as a lead to investigate.

AEON, Vincom or a shopping app: which is better in Hai Phong?

The best answer depends on what you are buying and how soon you are leaving Vietnam. A visitor who needs a rain jacket tomorrow should shop differently from a resident ordering replacement headphones. The biggest promotional poster does not decide that for you.

AEON MALL Hai Phong Le Chan for trying things on

AEON MALL Hai Phong Le Chan is at 10 Võ Nguyên Giáp Street. The mall is open 10:00 a.m.-10:00 p.m. Monday through Friday and 9:00 a.m.-10:00 p.m. on weekends. AEON’s supermarket area opens at 8:00 a.m. daily, but its shops and department-store sections do not all open that early. Special-event hours can change, so check before setting off on Black Friday itself.

Photo: AEON MALL Hải Phòng Lê Chân

It suits a shopping list of clothing for several people, small household products, cosmetics or gifts. You can compare the fabric of two jackets, read the electrical specifications on a box and inspect an item before payment. For a traveler, that immediate inspection can be worth more than a small extra app-only voucher.

A sensible starting point on Friday, November 27, would be around 10:00 a.m., matching the mall’s regular weekday opening time. That is a suggested visit time; each retailer announces its own deal hours. Go first to the stores that have published offers for the exact items you want. Do not spend an entire morning walking through unrelated floors simply because a banner says “sale.”

Families can combine shopping with a meal or entertainment. However, the mall can take several hours to explore, and busy promotional periods may mean queues. Find the shops you need on the mall directory before leaving your accommodation.

Vincom Plaza Imperia when you have a brand in mind

Vincom Plaza Imperia sits in the Vinhomes Imperia urban area in Hai Phong. Its tenants include fashion brands such as UNIQLO, Levi’s and Calvin Klein, as well as a bookshop, cinema and other retail facilities. It is a more compact option than AEON MALL Le Chan, which can be convenient if you already know the exact shop you want.

Suppose all you need is a pair of jeans. Visit the relevant shop, try the cut, ask about alterations if offered and confirm its return or exchange conditions. A compact mall near your hotel may beat a longer journey to a bigger one, especially when sale inventory is limited to certain colors and sizes.

The mall, the store and the brand’s app may each run separate promotions. Before counting on an online discount at the physical checkout, ask whether the offer applies to the local store, whether membership is necessary and whether a coupon must be activated before payment. The relevant terms matter more than the words “Black Friday” above the price tag.

A newer AEON in Hai Duong is a different destination

There is now another AEON location within the wider Hai Phong administration. AEON Hai Duong opened on October 3, 2026, in Thạch Khôi Ward, in the former Hai Duong area. The mid-sized shopping center has about 38,100 square meters of floor space, AEON’s own retail area and 37 specialty shops. The KID’S BOX JUMBO children’s play area is part of its family-oriented offer.

It is not the AEON MALL Le Chan shopping center on Võ Nguyên Giáp Street. That distinction matters when using maps: a search for “AEON Hai Phong” can bring up destinations much farther from your hotel than you intended. Choosing AEON Hai Duong by mistake can ruin a shopping trip for someone staying in central Hai Phong. It makes more sense for people staying around the former Hai Duong area or deliberately traveling there.

An October opening also does not prove a Black Friday event in November. Check AEON Hai Duong’s own announcement rather than copying a Le Chan promotion across to the new location.

When an app makes more sense

Shopee and other shopping apps are useful for products with exact model numbers: chargers, headphones, household appliances, books, accessories and repeat purchases of clothing you already own in the right size. The convenience is obvious if you live in Vietnam and can receive the package, examine it and use the app’s return process when needed.

Delivery raises a different set of questions for a short-stay visitor. Is there a reliable delivery date? Can your hotel accept parcels? Does the seller require a local phone number? What if the delivery driver calls while you are on a boat trip to Cat Ba? What if the item arrives the morning after you check out? A shipping discount is not useful when the parcel is delivered to the wrong part of your itinerary.

Use the marketplace for an item you can identify precisely and have time to receive. Use a physical store for unfamiliar clothing sizes, urgent purchases, fragile items you want to inspect, or expensive equipment for which an in-person conversation about warranty would be helpful.

One genuinely good discount is not worth a tour of every shopping center in the city.

Shopee Black Friday Vietnam 2026: should you expect deals?

Shopee Vietnam already operates frequent sale campaigns. Its sale calendar from October 27, 2026 covers recurring monthly promotions, including double-number dates and other scheduled sale days. But a normal monthly campaign is not evidence of a specific Shopee Black Friday 2026 discount on November 27.

Photo: Ron Lach

Expect the app to carry changing promotions and vouchers in late November. Treat a precise Black Friday code, a guaranteed percentage or a midnight launch time with suspicion until Shopee itself confirms those details for 2026; otherwise you may be looking at an old promotion dressed up with a new date.

Shopee price comparisons only work with the exact product variant, so save it now. Note the color, size, model year, capacity and seller. Take a screenshot of the normal checkout total during the 11.11 sales, and compare it with what appears on November 27 and November 30. The cheapest item shown in search results may be a different version from the one in your basket.

Look beyond the headline price. A checkout might combine a seller discount, a platform voucher, a payment voucher, coins and shipping fees. Some reductions cannot be stacked. Others have minimum-spend thresholds, limited quantities or payment-method restrictions. The number to compare is the complete amount due at checkout, not the largest percentage printed on the product image.

There is another practical issue for foreign visitors: even if you can browse a marketplace in English, local address formats, phone verification and payment options may not be as convenient as buying from a mall. That matters more as your departure date gets closer.

Vietnam Airlines Black Friday flights: will airfare be cheaper?

Airlines sometimes offer promotional fares around major shopping periods, but no rule makes Black Friday the cheapest date to book Vietnam flights. Airfare depends on route, travel date, booking class, seat availability, baggage allowance and taxes. A promotional code may affect only the base fare, or only certain flights.

Vietnam Airlines does run other 2026 app offers, and those are worth distinguishing from any Vietnam Airlines Black Friday 2026 announcement.

One campaign offers up to 10% off the applicable base fare when booking through the Vietnam Airlines mobile app, subject to detailed restrictions. The APPDEAL code covers eligible domestic journeys booked on Tuesdays from November 3 to December 29, 2026. APPMAZING covers certain international trips departing Vietnam, with a booking period through December 31, 2026. The airline states that the reduction does not apply to taxes and fees, and booking-class limits apply. These are app promotions, separate from Black Friday.

This is what the distinction means in practice. Open the fare breakdown of any attractive fare and check the payable total after taxes and add-ons. Compare that total against the same itinerary with any valid coupon. A ten-percent base-fare discount takes less than ten percent off the final amount charged to your card, because taxes and fees stay the same.

Decide which departure dates from Cat Bi International Airport (HPH) really work before chasing a promotion. Compare suitable flights on neighboring dates, and look closely at any connection, baggage and change rules. A fare that saves money but requires an inconvenient connection, excludes necessary baggage or cannot be changed may not be a useful deal.

Photo: nguyentuanhung

There is also a timing decision. On a fixed travel date, waiting until November 27 could mean fewer seats in the fare category you need. If your dates are flexible and your target price has not appeared, checking the airline’s official Offers page and app during the week before Black Friday is sensible. Base that choice on your itinerary.

Use Vietnam Airlines’ real website, app or a verifiable authorized agent. The airline has explicitly warned about imitation websites and social media pages offering cheap tickets. An impressive-looking booking screenshot does not confirm that a ticket exists in the airline’s reservation system.

How to spot a fake Black Friday discount

A struck-through price is not a historical price chart. It may be the manufacturer’s suggested price, an older list price or another reference figure. Even when the percentage reduction is calculated correctly against that figure, the final price may be close to what the same item normally costs elsewhere.

Photo: Netpilots

The most reliable simple method is to build your own price history. Pick a product you actually want, save its full model description and record the price at two legitimate sellers. Check again around November 11, during November 20-26, then on Black Friday. The screenshots need not be elaborate; they just need to show the same product variant and the real price available to a buyer at that time.

Compare like with like. For electronics, distinguish different storage capacities, warranty regions, refurbished products and bundled accessories. Match shoes by color and size. For clothing, a deeply discounted last-season cut might not match the image on the current-season product page. Ask whether an appliance comes with delivery, installation or a suitable plug.

Do not let a voucher encourage an unnecessary larger purchase. Adding several unwanted items to reach the minimum spending threshold can wipe out the saving. A smaller basket with no voucher can be a better deal.

Four notes are usually enough: product and exact variant, price you saw before the sale, final price today, and exchange or return conditions. Buy when the final amount meets your planned budget and the product is right; a countdown timer should not make the decision for you.

Paying with foreign cards in Hai Phong

Major shopping centers and established stores are usually the most practical places to try a foreign bank card. AEON Vietnam identifies international card networks including Visa, Mastercard and JCB among its supported payment methods. That is useful information, but it is not a guarantee that every foreign-issued card will work at every tenant counter. A shop inside AEON MALL may operate its own terminal and payment rules.

Photo: RuinDig/Yuki Uchida

Keep some VND cash as a backup rather than relying on one card or one QR payment method. Many Vietnamese QR codes are designed for domestic banking services and cannot necessarily be used by a foreign banking app. A hotel or restaurant that accepts your card does not establish what a small retailer elsewhere will accept.

Returns, exchanges and finding the right clothing size

A large sale does not eliminate the need to read a store’s policy. In particular, an exchange and a refund are not the same thing. Some merchants will replace an unused item with another size but will not return your money simply because you changed your mind. Promotional goods may have additional exclusions.

UNIQLO Vietnam provides a useful real example: eligible items bought in a physical store can generally be exchanged within 30 days, but the brand does not normally offer a change-of-mind refund for in-store purchases. Eligible online purchases have a separate return process, and exceptions apply for certain products. The original receipt, labels and unused condition matter. Store policies can change, so verify the current terms at checkout.

Do not choose a Vietnamese store size by the letter you wear at home. Use the brand’s measurement chart in centimeters and try the item if possible. Check shoulder width, sleeve length, waist and inseam. An oversized-fit top can differ from a regular-fit top even with the same S, M or L label.

Try a jacket with the layers you intend to wear. Sit down and walk in trousers instead of checking the mirror for a few seconds. Look at the care label, especially if the item will go through a long trip before you can wash it. Ask whether the price reflects an altered, damaged or final-sale item.

A 30-day exchange window is of limited use to a visitor leaving Vietnam a few days later. Ask where an exchange must happen, what happens if your size is out of stock, and whether refunds go back to the original card. Keep the receipt until you have used or packed the item successfully.

VAT refunds for tourists: decide before paying

Eligible international travelers may be able to obtain a VAT refund on qualifying goods bought at participating retailers, but it is not an automatic discount at every checkout. You need the relevant tax-refund documentation and must follow the procedure at an eligible international departure point.

At AEON Vietnam, the VAT refund invoice and declaration must be issued when you buy the goods, and goods cannot be exchanged or returned after that documentation has been issued. This creates an obvious trade-off for clothing: make absolutely sure the fit, color and condition are right before asking for tax-refund paperwork.

For a quick Black Friday purchase, the essential point is to decide whether you want flexibility to exchange the item or intend to request tax-refund documentation before the shop processes your payment.

Avoiding shopping and flight-booking scams

Black Friday creates a good opportunity for fake countdown pages, copied retail logos and urgent messages claiming a voucher will expire within minutes. The common pattern is pressure: pay a deposit now, enter a password on a new page, send an OTP to confirm delivery, or move the transaction out of the app to “unlock” a discount.

An offer that arrives through a message is not a link to tap: open the retailer’s app or type its familiar website address yourself. Do not depend on a shortened link from an unknown account. Check the seller identity, the final amount, the goods description and the route for complaints. Stay within the original marketplace for payment and after-sales support.

Flights deserve extra care. In June 2026, Vietnam Airlines warned customers about impersonation on websites and social media. Fake pages may use familiar logos and convincing airline imagery while asking customers to transfer money to an unrelated account. Book through official channels, keep the confirmation and verify the booking using the airline’s own system.

In shopping centers, take the same small precautions you would on an ordinary day: check the amount displayed on the card terminal, ensure the recipient matches the merchant, and avoid scanning a payment QR code that looks tampered with. A flash sale should never override basic payment checks.

A practical four-stage plan for the last weeks of November

From November 9 to 15: Make a short shopping list. Record exact model numbers, clothing measurements and current prices. Write down the actual flight dates and baggage you need rather than a vague idea of a cheap getaway. The November 11 sale is a useful reference point even if you do not purchase anything.

From November 20 to 26: Revisit the official mall events pages and brand apps. Check whether AEON MALL Le Chan or your preferred store has announced a specific November 27 promotion. CellphoneS already has its campaign timeline, so you can prepare a model comparison without guessing the selling price. Check your departure date against estimated online delivery times.

Friday, November 27: Try clothing on at the right store during its confirmed opening hours. Compare the same electronics model on the retailer’s site and in person. For flights, compare full ticket totals and the fare conditions, not just the coupon percentage. Skip the sale banners that have nothing to do with your list.

Monday, November 30: Look again at the items still on your list. Cyber Monday is one more chance to compare, and prices that day may not beat Friday’s. A fair price found on Friday with a reliable seller is nothing to regret. Leaving a product unbought because it is still too expensive or the return policy is unsuitable is a perfectly reasonable outcome.

What to do next

Start with one item you genuinely need and find its current price at two reliable sellers. On November 27, check that exact item again; if the deal is not convincing, use November 30 as your next comparison date rather than buying under pressure.